DS2 Placenomics Architecture & MBA Collaboration November 2010

In November 2010, Eric & myself developed and implemented the third MBA & Architecture Collaboration. The format of this pilot had been adapted to respond to some of the research findings from the first two pilots. One of these issues was how to create a suitable interdisciplinary assessment matrix - that would recognise and reward core competencies (that transcended disciplines).
We are currently reviewing the findings from the data collected in pilot 03.


Here is a copy of the brief issued to students:

MBA/ARCHITECTURE CO(LAB) 

In order to develop your ‘commercial capabilities’ DS2 Placenomics offers an exclusive

opportunity to collaborate on a one-week project with MBA students. Within interdisciplinary teams of architecture & MBA students you are tasked with turning your Major Project design manifesto into a credible business model – where each team member is a principle stakeholder - and work out how you might resource and develop this model to create a viable enterprise. The MBA collaboration is an invitation to design the practice of the future: one that positions itself at the heart of change, responds directly and tenaciously to social need, engenders an SEI strategy (systems, environments and interactions).... and most importantly will be the model practice that makes your proposal happen.....

The evidence… what you are going to do…

To do this you will need to co-write a persuasive, informed and inspired project pitch, in the style of a 1-minute TV commercial, aimed at captivating the minds of the investors you have identified as most suitable. The project is an assessed part of your design studio coursework. The purpose of this collaboration is to test your ability to develop essential presentation skills, venture development capabilities, leverage the market potential of your design work, and demonstrate enterprise and entrepreneurship.

This is not an exercise.

This is an opportunity to design the practice you might go on to establish and work within in

2012. By applying your proven design intelligence to the problems of how ‘architects architect’ - at the local scale – you are positioning yourself to be pioneers of the changes to the profession of architecture that you wish to see - at the global scale.