DS2 Placenomics Architecture & MBA Collaboration November 2010

In November 2010, Eric & myself developed and implemented the third MBA & Architecture Collaboration. The format of this pilot had been adapted to respond to some of the research findings from the first two pilots. One of these issues was how to create a suitable interdisciplinary assessment matrix - that would recognise and reward core competencies (that transcended disciplines).
We are currently reviewing the findings from the data collected in pilot 03.


Here is a copy of the brief issued to students:

MBA/ARCHITECTURE CO(LAB) 

In order to develop your ‘commercial capabilities’ DS2 Placenomics offers an exclusive

opportunity to collaborate on a one-week project with MBA students. Within interdisciplinary teams of architecture & MBA students you are tasked with turning your Major Project design manifesto into a credible business model – where each team member is a principle stakeholder - and work out how you might resource and develop this model to create a viable enterprise. The MBA collaboration is an invitation to design the practice of the future: one that positions itself at the heart of change, responds directly and tenaciously to social need, engenders an SEI strategy (systems, environments and interactions).... and most importantly will be the model practice that makes your proposal happen.....

The evidence… what you are going to do…

To do this you will need to co-write a persuasive, informed and inspired project pitch, in the style of a 1-minute TV commercial, aimed at captivating the minds of the investors you have identified as most suitable. The project is an assessed part of your design studio coursework. The purpose of this collaboration is to test your ability to develop essential presentation skills, venture development capabilities, leverage the market potential of your design work, and demonstrate enterprise and entrepreneurship.

This is not an exercise.

This is an opportunity to design the practice you might go on to establish and work within in

2012. By applying your proven design intelligence to the problems of how ‘architects architect’ - at the local scale – you are positioning yourself to be pioneers of the changes to the profession of architecture that you wish to see - at the global scale.

Learning from ambiguity within an inter-disciplinary learning context

Harriet Harriss, School of the Built Environment and Eric Cassells, Business School

For the last two years, we have been working on an interdisciplinary teaching and learning project, where students with distinctive professional backgrounds were challenged to address problems in mixed project teams.  It explores the potential of using ambiguity in project definition as a learning tool. 

Economics and International Business Futures lead and Principal Lecturer Eric Cassells and Architect and Senior Lecturer Harriet Harriss have worked together to develop and implement pilot collaborations between MBA and diploma level Architecture students. The students were set collaborative assignments that tested their discipline specific knowledge equally, but also tested their individual learning capabilities particularly in relation to learning through ambiguity. In the past 18 months we have designed and facilitated three pilot projects, seeking to collect evidence from the collaborations regarding whether ambiguity is an effective learning tool within an interdisciplinary context and whether it is better suited to some student ‘profiles’ than others.

Using deliberately contrasting data collection methods - a combination of qualitative questionnaires and quantitative psychometric tests - we tried to identify whether students from the two disciplines shared certain learning profile characteristics that would influence their ability to engage effectively with ambiguity and whether these differences might be discipline specific.

Theoretical alignments include Meyer and Land’s ‘threshold concepts,’ theory – which examines the development of professional knowledge within the disciplines, and in particular the issue of ‘troublesome knowledge’ and encourages learning through challenging the students pre-existing assumptions and transforming their understanding – a process which by implication requires a degree of ambiguity in order for the requisite reflection take place (2003 Meyer, Land). It also shares methodologies with Problem-Based-Learning (PBL) and with Management Theory – that advocates ambiguity as means to raise barriers to imitation and mimicry (Reed, Defillippi 1991). The findings raised the question as to whether these characteristics influence students’ choices about which disciplines they select to study and what that might mean for the planning, development, resourcing and teaching frameworks used within future interdisciplinary activities between the two departments.

Our findings on this project were presented at the Brookes Teaching and Learning Conference in June 2010. 

http://www.brookes.ac.uk/services/ocsd/bsle/conf10/abstracts/harriss_cassells.html

Oxford Brookes faculties (and the students served by those faculties) represent a broad range of distinctive, traditional professional groupings.  In recent years, however, there has been much discussion in business about the growth of the horizontal (cross-functional) organization (Ostroff, 1999), and of project-based organizations (Kodama, 2007; Davies and Hobday, 2005) which demand cross-functional problem-solving and professional integration to exploit emerging combination technologies.  A practical example of that demand can be observed in bidders’ responses to the multi-billion pound “Building Schools for the Future” initiative in the UK, involving educationalists, technologists, builders, architects and business people.  It seems likely, therefore, that there will be a growing demand from employers for graduate and postgraduate recruits who are comfortable working in interdisciplinary environments AND able to cope more effectively with task and role ambiguity, as the professions continue to evolve and redefine their parameters in response to global economic changes.